Successful SEO: Four Reasons Why Your Search Engine Optimization Firm Should Know Web Development

Simply put, most ad agencies that offer SEO lack the SEO resources to do your job right. It is important to ask who makes up the SEO team: is it one person trying to do everything, or a team of individuals each offering different skills and areas of expertise? SEO consultants and SEO-only firms, on the other hand, usually have a firm grasp on SEO but either outsource development or provide recommendations to pass on to your development team. If you have ever tried to pass along suggestions from a consultant, you know this can be a challenge. Without fail, unforeseen issues crop up and certain items get misinterpreted between the consultant and the development team. SEO is about more than just getting or manipulating the search engines to get - high rankings. Its about implementing strategies that create an outstanding user experience, resulting in increased traffic, leads, and, most importantly, sales. After all, why go to the trouble and expense of obtaining high rankings if it doesnt increase your bottom line? 2. Get an SEO team who understands how sites are built. Understanding the development side of a site is especially important if you have a dynamic or e-commerce site, but still important if you have a static site. SEO-only shops, consultants, and ad agencies without a firm grasp on development may not understand the full impact of the site changes they request or, in some cases, even know how to make the right kinds of requests. A team that understands development can ask for - and implement - the right things, the right way. In recent years, SEO has gained immense popularity and acceptance as a formidable marketing technique, so it should come as no surprise that SEO firms are popping up in various shapes and sizes: one-person SEO consultancies, SEO-only firms, combined SEO/Development firms, traditional ad agencies offering SEO, and even offshore SEO enterprises. Sometimes the search engines need a little help seeing your site, especially if you have a dynamic or e-commerce site. Search-friendly sites have properly written URLs which avoid characters like a question mark, ampersand or equals sign in the URL since these can create roadblocks for search engine spiders.